Our Team

  • Zuza Reda-Jakima

    Managing Partner

    Zuza is a heavy-weight expert in corporate and product communication.

    She has developed brand strategies and managed the execution of complex projects for Marguerite, GP Bullhound, Wolt, Luxembourg Stock Exchange, Nestle, Deutsche Bank, Luxembourg for Finance, Q Securities, FE fundinfo, as well as for embassies and art galleries.

    Ex-journalist for Luxembourg Times, Rzeczpospolita and Bloomberg Businessweek, she enjoys giving media training to C-suite managers, politicians and diplomats.  

    To unwind, she manages her pug’s Instagram account, practices yoga and runs.

  • Cesar Puebla

    Graphic Design / Art Direction

    Cesar is a branding, web design, advertising and graphic design strategist.

    His designs span naming, logotype, branding, website design, graphic materials, advertising and beyond. He’s also experienced in the film industry, including animation.

    He’s directed campaigns for the European Investment Bank, Marguerite, IKEA, Netflix, HBO, Apple TV, Moventum, Amundi, TedX, and many others.

    On weekends, his hobby takes him to the turntables as he DJs as Plastilina.

  • Heledd Pritchard

    PR and Media Relations

    Heledd specialises in media relations, PR strategy execution, and media training.

    Thanks to her many years spent in newsrooms, her know-how of how media work, how to successfully pitch stories, and how to respond to journalistic tricks is unique. She’s trained top executives in Luxembourg before their media engagements, as well as moderated panel discussions.

    She is a strategic media advisor to global companies, most recently advising a US-stock listed Wolt on its launch PR communication campaign in Luxembourg.

    She’s a former deputy editor of the Luxembourg Times; previously she was a journalist with the Mirror Group in the UK.

    She’s a native English and fluent French speaker.